Your Compelling Book Proposal

Comprehensive training to walk you step by step through ​developing a professional nonfiction book proposal

If you want to write a book,

you need a compelling book proposal

You've got a book idea. You're a great writer. But a proposal?

That sounds so...corporate.

You're willing to try, but where do you start?


Gifted writers end up with fabulous book ideas trapped inside while they try to piece together a book proposal on their own.

Many writers don't realize that the publishing industry makes decisions whether or not to publish a nonfiction book based on a business document known as a book proposal.

Inspired to share an idea or experience with the world, these writers thought they could simply finish the manuscript and send it off. When they heard the word "proposal" they froze, unsure how to start.

To creative people, a book proposal can sound corporate and complex. Trying to figure it out on their own, writers worry they aren't producing a compelling document capable of impressing decision-makers.

Some dive in with free templates found online and start plugging in content, but confusion or self-doubt overwhelms them and they set it aside for months, even years.

How many books never see the light of day because this step of creating a book proposal shuts the writer down?

But did you know that crafting a proposal serves the writer as much as it entices the publisher? It's true! The process of creating your proposal will pull that book out of you so it's clear and relevant—with a plan to reach its intended readers.

➤ If frustrated, frozen writers had guidance, they could start, work through the document section by section, and finish the thing.

➤ If they had instructions and a template, they'd feel confident completing the proposal be better prepared to pitch.

➤ If they grasped the power of proposals, they'd see how crafting one helps them express their concept and develop the project.

➤ If they had the process broken down into steps and paced out over several weeks, they could complete it in the midst of their busy days.

➤ If they had a coach who understood irresistible book proposals, they'd lean on that guidance to take the first step, and the next. They'd get that proposal done and out there, under consideration by agents and editors.

What if they invested in their project—in their writing life—so they could have what they need at the click of a button?

Is that you?

What if you invested in your project, in your writing life—in yourself?

If crafting proposal is the catalyst you need to articulate and organize your ideas, get that book out of you, and level up your career, wouldn't it be great if you had everything you need to craft your compelling book proposal?

It's here.

I want you to feel confident tackling this stage of your publishing journey, so I created a comprehensive program to provide everything nonfiction writers need to start—and finish—their book proposal. It's called...

Your Compelling Book Proposal

This comprehensive training program walks you step by step through the process of crafting and completing your professional book proposal.

I created Your Compelling Book Proposal so you don't have to fiddle around with free templates, worried if you've got all the right elements in place. You can get started right away!

This comprehensive training program walks you step by step through the process of crafting and completing your professional book proposal.

If you've set aside your book idea for too long, I want you to pull it out and feel confident taking the next step of crafting a compelling proposal that fully expresses your concept and content.

Your book doesn't need to stay trapped inside you.

With Your Compelling Book Proposal...

➤ You'll get the guidance you're looking for so you can start—and finish—your nonfiction proposal. You'll work through it section by section.

➤ You'll have instructions and a template to feel confident completing the proposal and preparing to pitch.

➤ You'll move through the process step by step, paced out over several weeks, so you can complete it in the middle of life—if you need more time, it's not a problem because the material is yours to refer to as needed.

➤ You'll see how to position and present yourself as the ideal author for this book.

➤ You'll be led by a coach who understands how to craft irresistible book proposals, getting guidance to take the first step, and the next, to complete your proposal and prepare to pitch agents and editors.

➤ You can invest in your project—and in your writing life in general—to accelerate this step that's stalled out. With Your Compelling Book Proposal, you'll have what you need at the click of a button!

Choose from three levels of support. Check out the options below.

Your Compelling Book Proposal Training

When you sign up for any level of coaching training and support, you automatically gain access to the 7-module comprehensive proposal training. The Self-Paced Study option is exactly that: self-paced. The Group Coaching option provides community interaction and group coaching calls for additional nudges, support, and answers for an entire year. The Premium Proposal Coaching with Ann includes all of that—the 7-module training + a year of group coaching—along with 1:1 coaching calls and content review.

See what's in the main training below:

The training material was top notch.

"You won't be disappointed if you are needing assistance with your book proposal. The training material was top notch. Ann goes above and beyond with the training course."

Melissa Clark, Counselor, Speaker, Writer

Ann Kroeker's course will provide everything you need.

"Whether you need to write a book proposal or tweak the one you've already written, Ann Kroeker's course is thorough and will provide everything you need. She is a gracious and encouraging coach who will take you to the next level."

Cathy Leyland, Writer

I can't imagine going through the process of writing my book proposal without her!

"Working with Ann Kroeker has been the single most valuable addition to my writing life. Not only are her courses packed with valuable information, but her heart for her clients—and her passion for helping them reach their writing goals—shines through in everything she does. I can't imagine going through the process of writing my book proposal without her!"

Eva Kubasiak, writer, blogger



Here's what's you'll look forward to in the program

No matter what level of coaching you choose—Self-Paced Study, Group Coaching, or Premium Proposal Coaching with Ann—you get immediate access to the comprehensive 7-module training, so you can get to work crafting your compelling book proposal. Here's what to expect...

Your Instructor

Ann Kroeker
Ann Kroeker

Writing Coach Ann Kroeker leverages over 25 years of writing and editing experience in the publishing industry to equip her clients to reach their writing goals. A published author and coauthor, corporate and freelance writer, book editor, speaker, and poet, Ann has served on the editorial teams of two large online organizations and focuses on serving others in her role as a writing coach.

As a writing coach, she celebrates client successes, such as acceptance into prestigious MFA programs, signed agent and book contracts, articles and essays placed in national publications, and the launch of their own freelance writing businesses. She coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.

She might be a tiny bit magic

"If I were Cinderella, Ann Kroeker would be my fairy godmother. I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic."

Kim Hyland, author of An Imperfect Woman

Ann's guidance on developing a book proposal facilitated a dream come true

"Ann's guidance on developing a book proposal facilitated a dream come true with the launch of my first book with a mainstream publisher. There is no doubt that her devotion toward my growth as an author provided the trajectory for success."

Lori Ashley Taylor, author, Dragonfly: A Daughter's Emergence from Autism...a practical guide for parents

If you are looking for help writing a book, she's amazing.

"So glad to deliver a copy of my book to my writing coach, Ann Kroeker. Four years ago, she said, 'You need to write this book.' Her skill and encouragement were vital to this project. If you are looking for help writing a book, she's amazing."

Mark Vroegop, pastor and author of Dark Clouds, Deep Mercy, 2020 Christian Book of the Year

You have three options of support available at different price points:

This is the Self-Study option of Your Compelling Book Proposal

Looking for the Group Coaching or Premium Proposal versions?

Learn about everything in more detail HERE.



Frequently Asked Questions

Is the Proposal Training live or recorded?
The main 7-module proposal training is all recorded, so writers who choose the Self-Paced Study option can move through the material at their own pace. Those who are in the Group Coaching option will have a little of both! If you're interested in Group Coaching, please learn more at
Are there payment plans?
The Group Coaching and Premium Proposal Coaching options offer payment plans. The Self-Paced Study option is a one-time fee.
Can I purchase the Self-Paced Study option and upgrade to Group Coaching later?
Yes, if you get going with the Self-Paced Study and realize you'd like Group Coaching benefits such as coaching calls and community support, you can contact me about upgrading to the Group Coaching option. You'll pay the difference and I'll onboard you into that space. You'll have access to the Group Coaching space for one year from time of upgrade. To take that step, you can email me to make arrangements. You'll have my contact information from the confirmation email you'll receive as soon as you join any of the coaching options.
What if I decide to leave Your Compelling Book Proposal? Can I get a refund?
I've committed to creating the best possible proposal program for you, no matter what level of support you're in. My hope is you'll find this exceeds your expectations, but if you find that Your Compelling Book Proposal isn't a good fit, email me within 30 days and I'll issue a full refund.
How long do I have access to the course?
Once you invest in any level of Your Compelling Book Proposal you have immediate access to the main 7-module training program. That material is yours for as long as the content remains online. One-month complimentary access to Your Platform Matters ends after the first month—you're welcome to remain in that membership community, but when you enroll using your one-month complimentary access link, you will automatically be charged the monthly fee the second month and beyond unless you contact me to unenroll and request to leave.
Can I purchase the Self-Study or Group Coaching Program and apply for Premium Coaching later?
Yes, you can apply for Premium Coaching after investing in either the Self-Study or Group Coaching options. If approved, you'll be sent instructions to upgrade by paying the difference between your current program option (Self-Study or Group Coaching) and Premium Coaching. You will receive six months of Premium Coaching regardless of when you began your initial proposal program.
Is this the same as the DIY program Ann used to offer?
Yes! Well, kind of. I discontinued the old DIY (and 90-day) models. You're exploring the Self-Study option and it's similar to the old DIY version. The training you invest in here is the same core training used for every level of coaching support, so Group Coaching members will have the same core training as you.
Should I invest in Your Compelling Book Proposal if I have no online presence at all?
If you have no online presence, I suggest you first join my membership program, Your Platform Matters (, to work on establishing and expanding your visibility so you can begin to reach and retain your ideal readers. The reason I recommend this is that the number one reason proposals are turned down is due to lack of platform. If you can establish that even a little bit, you can expand at the same time you develop your proposal and be better positioned to hear a "yes" when you meet with agents and acquisitions editors.

Courses Included with Purchase

7 Steps to a Clear Book Idea
Find the Clarity You Crave and the Validation You Need for Your Next Book Idea
Ann Kroeker

Original Price: $27

Get started now!

Not sure yet?

Don't leave empty-handed!

If you're not quite ready for the full book proposal program, but you do want to write a book, sign up for Craft Your Book's Big Idea. This FREE 3-day challenge will help you clarify your book concept so you're ready for your next steps.