Craft a Compelling Nonfiction Book Proposal DIY

Writing Coach Ann Kroeker's training walks you step by step through the process of ​developing a professional nonfiction book proposal.

Craft a Compelling Nonfiction Book Proposal - DIY

Writing Coach Ann Kroeker's training walks you through the process of crafting your own compelling nonfiction book proposal.

Is this you?

» You have an idea and you know you need a proposal, but you have no idea where to start.

» You've developed your book concept and feel ready to pitch it to agents and publishers, but still need a book proposal (and have no idea where to start).

» You got halfway through creating a book proposal, but ended up confused and stuck.

» You read blog posts explaining proposals, but when you tried it yourself, you struggled to make sense of all the elements.

» You like the accountability of walking through the process step by step.

Learn to craft a compelling proposal for your nonfiction book

Designed for nonfiction authors, this program allows you to develop a quality book proposal at your own pace, following the instruction provided in Ann's training videos and collateral materials.

✅ Professional Coaching and Training

"Craft a Compelling Nonfiction Book Proposal" is taught by Ann Kroeker, a professional writing coach who has helped multiple clients complete their nonfiction book proposals and land contracts with agents and publishers.

✅ Step-by-Step Instruction

"Craft a Compelling Nonfiction Book Proposal" walks you step by step through the process of defining your concept and developing your content, so you can craft your own professional proposal by following the instruction, examples, and demos.

✅ Clarity

This course answers your questions and offers clarity to alleviate the confusion you've felt trying to figure it out on your own with bits and pieces you've collected online—get everything you need in one course!


This course is ideal for if...

  • you're developing a nonfiction book concept (not fiction or memoir)

  • you're prepared to devote time to learning, researching, and writing the necessary elements for a book proposal over next few weeks (or months, depending on how fast you work)

  • you're flexible to consider changes to your ideas as you prepare your proposal

  • you understand this course offers clear instruction on developing a proposal but can't guarantee a successful outcome

  • you're a DIY self-starter, willing to work alone and set (and meet) personal deadlines

What to expect:

🔹 7-module video training — everything you need, all at once, so you can work through at your own pace
🔹 multiple lessons in each module break down the proposal elements and walk through finding what you need
🔹 worksheets for key lessons
🔹 checklists to keep you on track
🔹 a proven nonfiction book proposal template — a downloadable, editable Word document that includes all required proposal elements (with explanations and descriptions) ready to fill out as you go

⚡ BONUS: sample proposal serves as a model for your own final version
⚡ BONUS: The Organized Writer: Tap into the Power of an Editorial Calendar (course: $75 value, free with purchase of this program)
⚡ BONUS: easy access to Make Your Sentences Sing: 7 Sentence Openers to Add Music to Your Prose (free course bundled into this program for easy access to strengthen your writing skills)

⚡ BONUS: 7 Steps to a Clear Book Idea: Find the Clarity You Crave and Validation You Need for Your Nonfiction Book course (course: $27 value, free with purchase of this program)

"You won't be disappointed if you are needing assistance with your book proposal. The training material was top notch. Ann goes above and beyond with the training course."

- Melissa Clark, Counselor, Speaker, Writer

"If I were Cinderella, Ann Kroeker would be my fairy godmother. I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic."

- Kim Hyland, author of An Imperfect Woman: Letting Go of the Need to Have It All Together

"Two years ago I didn't know writing coaches existed. Now, I can't imagine my writing life without one!"

- Kristin Schell, Speaker, ambassador for Front Yard People, and author of The Turquoise Table.


  • Receive extensive professional coaching through the training at a lower cost than one-on-one or group coaching
  • Receive a book proposal template provided as a Word document; your template includes all typical proposal elements with explanations and descriptions, ready to fill out as you go through the course—you don't have to stare a blank page
  • Potential for creative breakthrough thanks to training that helps you gain clarity and overcome hurdles

✔ Discounted 1:1 Coaching Support — Optional Add-On

If you're looking for additional accountability and input, writers enrolled in the course can apply the following discounts to several of my one-on-one coaching services and products when you're inside the course.

NOTE: These calls will need to be scheduled at least one week apart from each other and within four months of purchase.

Reduced Price for 1:1 Coaching

Get a 10% discount applied to the following one-on-one coaching packages to support you as you work through the materials:

  • 10% off a one-time, one-hour coaching call (normally $125 USD)
  • 10% off a one-time, one-hour coaching call with content review of up to 1000 words (normally $210 USD)
  • 10% off package of 4 one-hour calls (normally $425)
  • 10% off package of 4 one-hour calls with content review of up to 1000 words per call (normally $765 USD)

What this self-paced course won't do:

  • This course is not the 90-day program (that's here and is only open periodically); this is a course for individuals to work through on their own—the same training content, but a DIY self-paced version.
  • The material and resources won't refer you to agents or publishers—Ann provides recorded instruction and input such as article and website links, but will not introduce you to industry professionals or gatekeepers.
  • Self-paced video training does not provide or replace individualized coaching.
  • This program will not focus in detail on your particular book concept—the training videos help you fine-tune your ideas and develop your proposal, but you'll have to turn to a writing group, writing buddy, editor, or coach who works one-on-one for specific input on the content you craft.
  • This course does not include proposal editing.
  • This course does not guarantee a book contract—you'll receive clear instruction on developing a proposal, but it can't guarantee a successful outcome.

Interested in the 90-Day Program version of Craft a Compelling Nonfiction Book Proposal? Click here to check availability or be added to the wait list.

Course Curriculum

  MODULE 7: Finish
Available in days
days after you enroll


Video Training and Supporting Content

Videos and support materials for self-paced proposal development

Price: $300 (USD)*

This gives you:

  • access to the Craft a Compelling Nonfiction Book Proposal 7-module training
  • all support materials, including the proposal template and samples
  • any program updates such as new content recorded to reflect shifts in the industry so you are able to create and pitch the best possible project


  • BONUS: downloadable, editable proposal template
  • BONUS: sample book proposals to inspire your own design elements
  • BONUS: "The Organized Writer" course ($75 value)
  • BONUS: Access to "Make Your Sentences Sing" course

* If you are located outside the U.S., please note: Teachable automatically collects Value Added Tax (VAT) or Goods and Services Tax (GST) on all purchases made from the EU and several other countries; this tax will be added to your enrollment fee at checkout.

"If you are looking for help writing a book, she’s amazing."

— Mark Vroegop, author of Dark Clouds, Deep Mercy, Christian Book of the Year 2020

Your Instructor

Ann Kroeker
Ann Kroeker

Writing Coach Ann Kroeker leverages over 25 years of writing and editing experience in the publishing industry to equip her clients to reach their writing goals. A published author and coauthor, corporate and freelance writer, book editor, speaker, and poet, Ann has served on the editorial teams of two large online organizations and focuses on serving others in her role as a writing coach.

In her role as a writing coach, she celebrates client successes, such as acceptance into prestigious MFA programs, signed agent and book contracts, articles and essays placed in national publications, and the launch of their own freelance writing businesses. She coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.


Two courses included with the program:

Make Your Sentences Sing and The Organized Writer

Courses Included with Purchase

7 Steps to a Clear Book Idea
Find the Clarity You Crave and the Validation You Need for Your Next Book Idea
Ann Kroeker
Make Your Sentences Sing: 7 Sentence Openers to Add Music to Your Prose
FREE mini-course to enhance the way you write (with ideas to apply right away)!
Ann Kroeker
The Organized Writer: Tap into the Power of an Editorial Calendar
Learn How to Use an Editorial Calendar to Unlock Your Potential and Make You More Motivated, Effective, and Professional
Ann Kroeker

Original Price: $27

"Ann is one awesome coach. I'm so glad she offered the class, her expertise, and her listening ear. I've been encouraged to move past hobby writer to working writer through this process. I will be starting the search for a publisher for my study and writing up a new proposal."

- Jaime Brinkmann, writer, blogger

"This course kept me on task and moving forward. When the anxiety and insecurity came, I had places to go to get my excitement back up through the modules and information Ann shared. I pray she knows how grateful I am!”

- Laura Garry, blogger, The Why Wrestler

"Whether you need to write a book proposal or tweak the one you've already written, Ann Kroeker's course is thorough and will provide everything you need. She is a gracious and encouraging coach who will take you to the next level."

- Cathy Leyland

"Ann's guidance on developing a book proposal facilitated a dream come true with the launch of my first book with a mainstream publisher. There is no doubt that her devotion toward my growth as an author provided the trajectory for success."

- Lori Ashley Taylor, author, Dragonfly: A Daughter's Emergence from Autism...a practical guide for parents

IMPORTANT: Before purchasing, please review and agree to all Terms and Conditions below.

Terms and Conditions

Please carefully read the following terms and conditions (the “Terms”) relating to your purchase of this training program (the “Program”) with Ann Kroeker, together with any of her affiliates, colleagues, or agents. By registering for the Program, you agree that you enjoy writing, that you hope to hone your craft under the tutelage of Kroeker, and you further agree to these terms and conditions. If you cannot assent to these terms and conditions, you should not purchase the Program.

General Terms and Conditions:

You understand that I have made every opportunity to adequately represent the Program and the potential outcomes–i.e., the Program is designed to provide training, direction, and input to writers preparing a nonfiction book proposal. However, you understand that individual results and success may vary depending upon a myriad of factors, including your skill, command of language, competency, knowledge, ability, dedication, goals, and other intangibles. I cannot make any guarantees, representations, or warranties regarding any results or outcomes from your participation in the Program. By enrolling in the Program, you agree that neither I, nor anyone associated with the Program, shall be held liable for any direct, indirect, punitive, special, incidental or other consequential damages, or any other economic loss arising directly or indirectly from the Program.

Any content review provided does not replace professional editing.


Scheduling of the one-on-one options added to the Program will be done through a digital system and is booked based on the mutual availability of the parties. At times, illness or travel may require a call to be cancelled or rescheduled. Rescheduled calls will not incur additional fees.


You understand and agree that your completed, unique nonfiction book proposal is yours to use as you pitch your project to industry professionals; however, the tools, materials, and information presented in the Program are my confidential, copyrighted, and the proprietary information, and you understand that you will not record, duplicate, distribute, teach or train from the materials without my express written permission. Any unauthorized use or distribution of this Intellectual Property is prohibited and may result in further legal action.

Relationship to the Parties:

I am an independent contractor and nothing in these Terms will be construed as establishing an employment or agency relationship between us.

Agreeing to Terms and Conditions:

If you have read and agree to the terms and conditions, select the combination that corresponds to the option you would like, to pay and secure your spot. Your purchase indicates you agree.

Get started now!

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
You have access to the course as long as the course lives online. After enrolling, you have unlimited access to this course across any and all devices you own.
What if I am unhappy with the course?
We deliver detailed instruction to support you as you craft your book proposal, but we would not want you to be unhappy. If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a refund.