Craft a Compelling Nonfiction Book Proposal

Writing Coach Ann Kroeker will walk you through the process of ​developing a professional nonfiction book proposal.

Craft a Compelling
Nonfiction Book Proposal

Writing Coach Ann Kroeker will walk you through developing a professional nonfiction book proposal

Is this you?

  • You've developed your book concept and feel ready to pitch it to agents and publishers, but still need a book proposal (and have no idea where to start).
  • You got halfway through creating a book proposal, but ended up confused and stuck.
  • You read blog posts explaining proposals, but when you tried it yourself, you struggled to make sense of all the elements.
  • You like the accountability of walking through the process step by step so you'll have your book proposal done (or nearly done) at the end of the course.

Learn to craft a compelling book proposal for your nonfiction book.

Designed for nonfiction authors, this course allows you to develop a quality book proposal either completely on your own following the instruction provided in Ann's training videos and collateral materials or to sign up for an option with various levels of support. Periodically a small group option is offered, so keep an eye open for that.

"Craft a Compelling Nonfiction Book Proposal" is taught by Ann Kroeker, a professional writing coach who has helped multiple clients complete their nonfiction book proposals and land contracts with agents and publishers.


This course is ideal for you if:

  • you've developed a nonfiction book concept (not fiction or memoir)

  • you have an author platform (or are working diligently to build and expand one with plans to continue those efforts throughout the course)

  • you're prepared to devote time to learning, researching, and writing the necessary elements for a book proposal over next few weeks (or months, depending on how fast you work)

  • you're flexible to consider changes to your ideas as you prepare your proposal and seek input from Ann (level of input depends on package/option you choose)

  • you understand this course offers clear instruction on developing a proposal but can't guarantee a successful outcome (see terms and conditions below for more)

  • you agree to the terms and conditions below

What to expect:

  • Training presented by Ann Kroeker, Writing Coach
  • Nonfiction book proposal template provided as Word document and includes all required proposal elements (with explanations and descriptions) ready to fill out as you go
  • Samples of completed proposals provided
  • Using the technology of Teachable (online teaching platform), you can be located anywhere you have reliable Internet access
  • Videos provide simple explanations and demonstrations for how to approach and complete each element of the proposal, pacing the work out over time
  • Option of live coaching calls via Zoom (available for certain packages, this video conferencing tool is used for consultations with Ann; the calls can be recorded and made available to review)
  • Premium option of proposal review when course is completed and book proposal is fully developed (must include sample chapters and indicate measurable increase in author platform)


  • Receive extensive training at lower cost than one-on-one coaching (yet have the option of adding personalized coaching input related to the course material)
  • Receive a book proposal template provided as a downloadalbe Word document; your template includes all typical proposal elements with explanations and descriptions, ready to fill out as you go through the course
  • Certain packages offer one-on-one contact with Ann
  • Instruction and encouragement to help you finish your book proposal! (If you can't quite complete it during the course, you'll have what you need to finish it on your own.)

What this course won't do:

  • Refer you to agents or publishers—Ann will offer instruction and input, even pointing you to helpful content such as article and website links, but will not introduce you to industry professionals or gatekeepers.
  • Self-paced video training does not provide or replace individualized coaching—though one-on-one access to the instructor is available for an additional fee.
  • Focus in detail on your book concept—recorded Instruction videos help you fine-tune your ideas and develop your proposal, but the instructor will not be able to offer specific input on every section of your proposal unless you pay for that package.

"You won't be disappointed if you are needing assistance with your book proposal. The training material was top notch. Ann goes above and beyond with the training course."

- Melissa Clark, Counselor, Speaker, Writer

"If I were Cinderella, Ann Kroeker would be my fairy godmother. I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic."

- Kim Hyland, author of An Imperfect Woman: Letting Go of the Need to Have It All Together

"Two years ago I didn't know writing coaches existed. Now, I can't imagine my writing life without one!"

- Kristin Schell, Speaker, ambassador for Front Yard People, and author of The Turquoise Table.

Course Curriculum

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Available in days
days after you enroll
Available in days
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Video Training and Supporting Content

Videos and support materials for self-paced proposal development

Price: $450 (USD)

This gives you:

  • access to the Craft a Compelling Nonfiction Book Proposal training videos
  • all support materials, including the proposal template and samples
  • any program updates such as new content recorded to reflect shifts in the industry so you are able to create and pitch the best possible project

IMPORTANT: Before purchasing, please review and agree to all Terms and Conditions below.

Terms and Conditions

Please carefully read the following terms and conditions (the “Terms”) relating to your purchase of this training program (the “Program”) with Ann Kroeker, together with any of her affiliates, colleagues, or agents. By registering for the Program, you agree that you enjoy writing, that you hope to hone your craft under the tutelage of Kroeker, and you further agree to these terms and conditions. If you cannot assent to these terms and conditions, you should not purchase the Program.

General Terms and Conditions:

You understand that I have made every opportunity to adequately represent the Program and the potential outcomes–i.e., the Program is designed to provide training, direction, and input to writers preparing a nonfiction book proposal. However, you understand that individual results and success may vary depending upon a myriad of factors, including your skill, command of language, competency, knowledge, ability, dedication, goals, and other intangibles. I cannot make any guarantees, representations, or warranties regarding any results or outcomes from your participation in the Program. By enrolling in the Program, you agree that neither I, nor anyone associated with the Program, shall be held liable for any direct, indirect, punitive, special, incidental or other consequential damages, or any other economic loss arising directly or indirectly from the Program.

Any content review provided does not replace professional editing.


Scheduling of the one-on-one options added to the Program will be done through a digital system and is booked based on the mutual availability of the parties. At times, illness or travel may require a call to be cancelled or rescheduled. Rescheduled calls will not incur additional fees.


You understand and agree that your completed, unique nonfiction book proposal is yours to use as you pitch your project to industry professionals; however, the tools, materials, and information presented in the Program are my confidential, copyrighted, and the proprietary information, and you understand that you will not record, duplicate, distribute, teach or train from the materials without my express written permission. Any unauthorized use or distribution of this Intellectual Property is prohibited and may result in further legal action.

Relationship to the Parties:

I am an independent contractor and nothing in these Terms will be construed as establishing an employment or agency relationship between us.

Agreeing to Terms and Conditions:

If you have read and agree to the terms and conditions, select the combination that corresponds to the option you would like, to pay and secure your spot. Your purchase indicates you agree.

Your Instructor

Ann Kroeker
Ann Kroeker

Writing Coach Ann Kroeker leverages over 25 years of writing and editing experience in the publishing industry to equip her clients to reach their writing goals. A published author and coauthor, corporate and freelance writer, book editor, speaker, and poet, Ann has served on the editorial teams of two large online organizations and focuses on serving others in her role as a writing coach.

In her role as a writing coach, she celebrates client successes, such as acceptance into prestigious MFA programs, signed agent and book contracts, articles and essays placed in national publications, and the launch of their own freelance writing businesses. She coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.

This course is not open for enrollment.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does access for as long as the course lives online? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.