7 Steps to a Clear Book Idea

Find the Clarity You Crave and the Validation You Need for Your Next Book Idea

Find the Clarity You Crave and the Validation You Need for Your Nonfiction Book

When people ask, "What's your book about?" do you find it challenging to answer their question?

Do you struggle to articulate your idea?

Or do you go on and on trying to explain it because you can't pin down the big idea behind it?

Sounds like you need clarity, and I'm here to help.

When you clarify and validate your book idea, you'll not only be able to clearly and confidently talk about your book—you'll also be prepared to reach the right readers with your unique message.

This course walks you through seven steps to blow away the creative fog so you can express your book's concept.


Learn to craft a clear hook.

Generate a compelling working title.

Validate your idea so you know it's strong.

Fast-draft the big ideas in your book.

"Ann goes above and beyond with the training course."

- Melissa Clark, counselor, speaker, writer

"Ann is a gracious and encouraging coach who will take you to the next level."

- Cathy Leland, writer, blogger

Your Instructor

Ann Kroeker
Ann Kroeker

"I help established and emerging writers be more curious, creative, and productive."

Writing Coach Ann Kroeker leverages over 25 years of writing and editing experience in the publishing industry to equip her clients to reach their writing goals. A published author and coauthor, corporate and freelance writer, book editor, speaker, and poet, Ann has served on the editorial teams of two large online organizations and focuses on serving others in her role as a writing coach.

As a writing coach, she celebrates client successes, such as acceptance into prestigious MFA programs, signed agent and book contracts, articles and essays placed in national publications, and the launch of their own freelance writing businesses. She coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.


"Working with Ann Kroeker has been the single most valuable addition to my writing life. Not only are her courses packed with valuable information, but her heart for her clients and passion for helping them reach their writing goals shines through in everything she does. I can't imagine going through the process of writing my book proposal without her!"

- Eva Kubasiak, creator of The Word in Color course and the Deep Dive Scripture Journal

"Ann is such a gift. She is an encouraging teacher who combines experience and compassion with concrete, practical steps—she is an absolutely gifted teacher."

- Marnie Hammar, writer

"Ann's guidance on developing a book proposal facilitated a dream come true with the launch of my first book with a mainstream publisher. There is no doubt that her devotion toward my growth as an author provided the trajectory for success."

- Lori Ashley Taylor, author, Dragonfly: A Daughter's Emergence from Autism...a practical guide for parents

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course—you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as the course lives online—across any and all devices you own.
What if I am unhappy with the course?
We have worked hard to create a valuable experience for you. However, if you are truly unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Does this replace Ann's comprehensive proposal program?
This doesn't replace Ann's full proposal course (Your Compelling Book Proposal), but it's a great place to start if you're not ready to commit to the full program. If you go through this 7-step course, you'll be well positioned to complete Ann's full proposal course when you're ready to invest.
Will I be working with Ann personally?
This course offers coaching and training from Ann through pre-recorded videos to walk you through the process of clarifying your nonfiction book idea. You will not have access to Ann one-on-one or in a group setting with this course. You will only have the recorded content unless you decide to join Your Compelling Book Proposal at the Group Coaching or Premium Proposal levels. You could also reach out to work with Ann one-on-one or connect with her on social media.

From Ann:

As soon as you purchase, I'll walk you through the seven steps in the training videos—and I've provided extra material to keep you on track.

This is a great way to get started working toward a full book proposal, especially if you're seeking traditional publication. But even if you're interested in self-publishing, you still need clarity. You can use this course to make progress, whichever publishing path you choose.

One of my greatest joys as a coach is assisting writers with this process—I celebrate when they experience that breakthrough moment and figure out what their book is about, why they want to write it, and who it's for.

It would be my joy to be your writing coach, teaching and cheering you on as you achieve your goals.

Get started now!