Craft Your Book's Big Idea: FREE 3-Day Challenge

Go from a vague idea—or ten ideas!—to a clear concept for your nonfiction book!

I'll show you how!

Get started now!

Gifted writers end up with fabulous book ideas trapped inside

This 3-day challenge pulls that book out of you, walking you step by step through the process of crafting your book's big idea.

I created this challenge to help you feel confident crafting your core concept. Gain clarity and take the first step toward developing your book (you'll enjoy tons of free coaching in the training!).

If you've set aside your book idea for too long, take the first step.

➔ This challenge is for the writer who dreams of writing a book someday.

➔ It's for the writer with too many ideas or one precious project that stays stuck inside.

➔ It's for the writer too intimidated, scared, or overwhelmed to start working on a book.


You're in the right place if...

➤ You've got a book in you, but you don't know how to articulate it.

➤ You have lots of book ideas and haven't been able to focus.

➤ You're held back by perfectionism, procrastination, self-doubt, or fear.

➤ You haven't started your book due to lack of time.

➤ You want to work with a writing coach—and you want to find a good fit.

➤ You're ready to develop a book proposal, but you have no idea where to start.

Craft Your Book’s Big Idea is a 3-day challenge to help you overcome your fear, procrastination, perfectionism—and start writing your book!

During the challenge, you'll accomplish the very first step of getting your book in motion: articulating and crafting its big idea.

As soon as have your big idea, you're ready to build on it, develop the idea, write the book, create the proposal. You'll get clarity and best of all—momentum.

Your Instructor

Ann Kroeker
Ann Kroeker

"I help established and emerging writers be more curious, creative, and productive."

Writing Coach Ann Kroeker leverages over 25 years of writing and editing experience in the publishing industry to equip her clients to reach their writing goals. A published author and coauthor, corporate and freelance writer, book editor, speaker, and poet, Ann has served on the editorial teams of two large online organizations and focuses on serving others in her role as a writing coach.

As a writing coach, she celebrates client successes, such as acceptance into prestigious MFA programs, signed agent and book contracts, articles and essays placed in national publications, and the launch of their own freelance writing businesses. She coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.

Here’s what people are saying about working with Ann Kroeker, Writing Coach

She might be a tiny bit magic

"If I were Cinderella, Ann Kroeker would be my fairy godmother. I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic."

- Kim Hyland, author of An Imperfect Woman

Ann's devotion...provided the trajectory for success

"There is no doubt that Ann's devotion toward my growth as an author provided the trajectory for success."

- Lori Ashley Taylor, author, Dragonfly: A Daughter's Emergence from Autism...a practical guide for parents

If you are looking for help writing a book, she's amazing.

"Four years ago, she said, 'You need to write this book.' Her skill and encouragement were vital to this project. If you are looking for help writing a book, she's amazing."

- Mark Vroegop, pastor and author of Dark Clouds, Deep Mercy, 2020 Christian Book of the Year

Ready to dive in?

Join the 3-day challenge and start crafting your book's promise, its thesis—its big idea!

The challenge material is ready and waiting for you as soon as you join.

Get started now!

A note from Ann

I'd love to be your coach!

This free challenge is a great way to check out what it would be like to work with me.

The training offers a taste of my style and personality—not unlike what you would experience in my signature book proposal training or what we would enjoy when interacting one-on-one.

More importantly, this is your chance to get going with that idea that sticks with you.

Jump in, do the assignments, and you'll walk away with a place to start with the book that's inside you, just waiting to come out.

Enjoy the training!

Your writing coach,


Get started now!